Ruby Roo

Ruby Roo is a family owned and operated catalog and online distributor of early childhood learning and classroom products. Our mascot, Ruby, is a red kangaroo whose main quest is to encourage children to play, explore and learn. With over 75 years of combined experience, we understand the needs of teachers and children. We choose only the finest quality brands and products for our customers. As former educators and children's products marketers and developers, we know that a child is stimulated and motivated by the environment in which they learn. We pride ourselves in finding products that create a better learning environment and provide early childhood curriculum products that are proven to help develop the skills necessary for a child.

The Children's Factory® was born in the attic of Mike and Barb Richter's home in Kirkwood, Missouri in early 1982. Mike had a dream...to create soft play environments in which children could safely romp and play. At the time, soft gross motor play didn't exist. Mike started with single geometric foam shapes sized for preschoolers, encased them in easily cleanable hygienic covers and used Velcro® to attach them together. Experimenting with different sizes, shapes and textures, Children's Factory's business grew rapidly. Focusing on the preschool institutional market the product mix grew and expanded, and today is sold by distributors throughout the United States and all around the World.

As owners of this company, our main goal is to provide products for the classroom and home that allow a child to play, explore and learn. Feel free to browse our online catalog and make purchases within our store. If you have any questions, please do not hesitate to call us toll-free at 866-833-1058 or email us at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

Thank you for visiting Ruby Roo.